The Social Safari
Strategic digital marketing, rooted in tourism and more.
The Social Safari is the digital marketing arm of Wanderlust BDC. Built with tourism at its core, we support a select group of businesses across travel, lifestyle and consumer sectors.
We bring together strategy, creativity and analytics to help brands turn digital investment into growth. For some clients, we act as a full digital agency in collaboration with our trusted partners. For others, we plug into one part of the mix as a strategic extension of their team.
Our approach is focused, flexible and deeply informed by experience — designed to meet you where you are and move your digital efforts forward.
We are not a traditional agency. We are strategic partners who integrate, adapt and deliver.
What We Offer
Choose what you need or plug us in across the board.
- Full-service digital marketing partnerships
- Project-based support (ads, audits, websites, etc.)
- Monthly retainers or à la carte services
- Seamless integration with in-house or agency teams
Our Expertise Includes
- Funnel-based paid media strategy (Meta, Google, LinkedIn)
- Performance tracking, analytics and reporting
- Website audits, redesigns and optimisation
- Social media strategy, community management and content
- Email marketing and CRM insights
What We Offer
Choose what you need or plug us in across the board.
- Full-service digital marketing partnerships
- Project-based support (ads, audits, websites, etc.)
- Monthly retainers or à la carte services
- Seamless integration with in-house or agency teams
Our Expertise Includes
- Funnel-based paid media strategy (Meta, Google, LinkedIn)
- Performance tracking, analytics and reporting
- Website audits, redesigns and optimisation
- Social media strategy, community management and content
- Email marketing and CRM insights
Our Digital Marketing Pillars
Strategic. Creative. Data-driven. Tourism-focused.
Our Digital Marketing Pillars
Strategic. Creative. Data-driven. Tourism-focused.
Our Digital Marketing Pillars
Strategic. Creative. Data-Driven.
Websites
Websites
Where beautiful design meets performance.
Custom website design and development
Fast, mobile-first builds
Optimised for SEO, user experience and inquiry conversion
Landing page optimisation and performance-focused improvements
Social Media
Your brand brought to life online.
Full-service content and page management or directional support
Content calendars and thematic planning informed by engagement data
Paid and organic campaign strategy
Influencer partnerships and content creation briefs
Long- and short-form storytelling guided by brand voice and performance insights
Analytics
Turning data into decisions.
Website, ad and social performance reporting
Visitor behaviour insights — where they come from, what they did and why they left
Content and email marketing analytics
Conversion tracking and attribution
Brand audits and campaign performance reviews
CRM segmentation and data-driven targeting using owned audience insights
Paid Media
Where strategy meets results.
Funnel-based campaigns on Meta, Google and LinkedIn — a speciality of ours
Audience segmentation and lookalike modelling
Ad creative and copywriting
UTM tagging, tracking and performance dashboards
Email Marketing
Stay connected and drive action.
Segmented, on-brand campaigns with engagement tracking
Newsletters, list growth and database hygiene
CRM integration support and segmentation strategy
Websites
Where beautiful design meets performance.
Custom website design and development
Fast, mobile-first builds
Optimised for SEO, user experience and inquiry conversion
Landing page optimisation and performance-focused improvements
Social Media
Your brand brought to life online.
Full-service content and page management or directional support
Content calendars and thematic planning informed by engagement data
Paid and organic campaign strategy
Influencer partnerships and content creation briefs
Long- and short-form storytelling guided by brand voice and performance insights
Analytics
Turning data into decisions.
Website, ad and social performance reporting
Visitor behaviour insights — where they come from, what they did and why they left
Content and email marketing analytics
Conversion tracking and attribution
Brand audits and campaign performance reviews
CRM segmentation and data-driven targeting using owned audience insights
Paid Media
Where strategy meets results.
Funnel-based campaigns on Meta, Google and LinkedIn — a speciality of ours
Audience segmentation and lookalike modelling
Ad creative and copywriting
UTM tagging, tracking and performance dashboards
Email Marketing
Stay connected and drive action.
Segmented, on-brand campaigns with engagement tracking
Newsletters, list growth and database hygiene
CRM integration support and segmentation strategy
Websites
Where beautiful design meets performance.
Custom website design and development
Fast, mobile-first builds
Optimised for SEO, user experience and inquiry conversion
Landing page optimisation and performance-focused improvements
Social Media
Your brand brought to life online.
Full-service content and page management or directional support
Content calendars and thematic planning informed by engagement data
Paid and organic campaign strategy
Influencer partnerships and content creation briefs
Long- and short-form storytelling guided by brand voice and performance insights
Beyond Boundaries
WEBSITES
Design & development
Innovative functionality
Fully optimised
Content targeted at organic SEO
Beyond Boundaries
SOCIAL MEDIA
End-to-end solutions
Content creation & management
Organic & paid campaigns
Content marketing
Community management
Influencer management
Beyond Boundaries
ANALYTICS
Web & social media analytics
Content marketing analytics
Email marketing analytics
Customer analytics
Beyond Boundaries
EMAIL MARKETING
Segmented email marketing
Copywriting & content
Calls to action & info updates
Database management
Strategic Paid Media
Paid media isn’t just part of our toolkit - it’s a core strength. We design and manage digital campaigns tailored to the travel and tourism space, with a deep understanding of how luxury buyers - and trade partners - make decisions. Whether you're speaking to high-intent travellers or key trade partners, we match the message, format and platform to your goals.
What we offer:
- Funnel-based strategy — from awareness to conversion
- Paid campaign management
- Audience research + buyer journey mapping
- Ad copywriting and creative direction
- A/B testing and ongoing optimisation
- UTM tagging, tracking, and conversion reporting
- Real-time dashboards with monthly performance reviews
B2C v B2B - we know the difference
Selling to safari enthusiasts isn’t the same as selling to travel advisors – and our paid media approach reflects that.
For lodges and tour operators speaking directly to luxury travellers, we create visually rich Meta campaigns that spark curiosity, build trust, and drive planning inquiries.
These aren’t just eye-catching ads – they’re strategically crafted to appeal to travellers seeking authenticity, exclusivity, and ease from first click to final booking.
For DMCs and trade-focused brands, we build highly targeted LinkedIn and industry-specific strategies that connect you with the right travel professionals and high-value B2B buyers.
Every campaign is designed with purpose – not just reach, but relevance.
Strategic Paid Media
We don’t run ads for clicks. We build campaigns that move people.
Whether you're:
- Attracting direct inquiries to your lodge or tour operator website
- Reaching trade partners through LinkedIn
- Launching a new experience or product
We design paid media strategies that support the entire journey — from awareness and engagement to inquiry and decision-making.
What we offer:
- Funnel-based campaign structure across Meta, Google and LinkedIn
- Audience research, segmentation and lookalike targeting
- Creative direction, ad copywriting and A/B testing
- UTM setup, tracking and journey-based reporting
- Real-time dashboards to inform spend and performance
- Competitor and category benchmarking
We understand the difference between B2C and B2B:
- Selling to travellers requires curiosity, trust and emotional resonance
- Selling to travel advisors requires precision, clarity and relevance
Paid media is not a checkbox for us. It’s a strategic tool to support meaningful growth, not just short-term clicks.
Strategic Paid Media
We don’t run ads for clicks. We build campaigns that move people.
Whether you're:
- Attracting direct inquiries to your lodge or tour operator website
- Reaching trade partners through LinkedIn
- Launching a new experience or product
We design paid media strategies that support the entire journey — from awareness and engagement to inquiry and decision-making.
What we offer:
- Funnel-based campaign structure across Meta, Google and LinkedIn
- Audience research, segmentation and lookalike targeting
- Creative direction, ad copywriting and A/B testing
- UTM setup, tracking and journey-based reporting
- Real-time dashboards to inform spend and performance
- Competitor and category benchmarking
We understand the difference between B2C and B2B:
- Selling to travellers requires curiosity, trust and emotional resonance
- Selling to travel advisors requires precision, clarity and relevance
Paid media is not a checkbox for us. It’s a strategic tool to support meaningful growth, not just short-term clicks.
Plug Us In Where You Need Us Most
Not every business needs everything - and we get that.
With The Social Safari, clients can opt for a full-service digital marketing partnership or choose only the pieces they need. Whether it's community management, paid media, email marketing, or analytics, our team seamlessly integrates with your existing in-house or agency partners to deliver results.
We collaborate easily - bringing strategic input, technical know-how, and a deep understanding of the tourism sector to amplify what’s already in place.
Need just one service? No problem.
Want a fully integrated team? We’ve got you.
Ready to scale your digital presence?
Let’s explore how The Social Safari can support your next chapter.
Let’s Collaborate
Whether you're a luxury lodge, artisan producer or purpose-led brand, we’ll meet you where you are and plug in where you need us most.
Some of our clients work with us across their full digital presence. Others bring us in to support a specific part of the mix — from paid media and analytics to content strategy, email or community management. We collaborate easily, working alongside in-house teams and agency partners to bring clarity, performance and results.
Need just one service? No problem.
Want a fully integrated team? We’re ready.
Let’s build something that lasts and works.
Let’s Collaborate
Whether you're a luxury lodge, artisan producer or purpose-led brand, we’ll meet you where you are and plug in where you need us most.
Some of our clients work with us across their full digital presence. Others bring us in to support a specific part of the mix — from paid media and analytics to content strategy, email or community management. We collaborate easily, working alongside in-house teams and agency partners to bring clarity, performance and results.
Need just one service? No problem.
Want a fully integrated team? We’re ready.
Let’s build something that lasts and works.
Live Facebook Feeds
The proof of the pudding is always in the eating, so have a look at some of the Facebook content we are creating for ourselves and our stable of clients.
Websites To Be Proud Of
