The Social Safari
A Journey to Increased Profit
So many businesses and brands only have online communication and platforms to connect them with potential customers but don’t have resources devoted to planning and executing digital marketing strategies.
Having a website that looks professional, sharing regular posts on social media and sending out the odd newsletter is not going to get you anywhere fast. Without understanding who is visiting your website, who your followers are on social media or whether your newsletters are being opened, you are achieving nothing. You need to know what content drives traffic to your sales channels and why.
So, if you're serious about sales, let's talk about how we can help, and how we do what we do... And take the first step on your Social Safari.
Where Are My Sales Going?
How to make your digital assets work for you
Digital success is not measured in likes, follows and lots of social media posts. Without good analytics and an inside edge on what is working across your digital platforms, your assets are worthless. Statistically, it takes more than seven engagements before customers notice you and this means you need a holistic approach with clear calls to action to get traction.
We make potential customers aware of your products or service so they move into that consideration mode as quickly as possible and ultimately convert to becoming a buyer.
We invest time and effort into ensuring we have a deep understanding of your digital footprint and the impact each initiative has. By linking carefully curated ads to analytic software and targeting specific demographics with clear objectives that drive the right required action (driving traffic to your website, for example) encourages potential customers to convert to buyers.
Calls to action are also used in newsletters targeted at segmented databases, creating awareness, building trust and ultimately converting email addresses to loyal customers.
We formulate your digital strategy by asking WHAT potential clients do on your platform, WHY they do it and most importantly REPLICATING it to those who matter.
Where Are My Sales Going?
Why analytics matter more than ever
In digital marketing, numbers don’t lie - but they do need interpreting.
We don’t just track metrics for the sake of reporting. At The Social Safari, analytics are the compass that guides everything we do - from where to invest ad spend and how users are engaging with your website and content to what’s actually driving enquiries, bookings, and conversions.
We focus on the metrics that matter:
- Quality over quantity metrics
- Visitor behaviour — where they come from, what pages they view, what makes them leave
- Campaign performance - CPC, ROAS, CTR, and cost-per-inquiry
- Attribution - understanding what part of the journey made the difference
Whether we’re launching a new lodge, optimizing a funnel for a tour operator, or helping a DMC nurture trade relationships - data drives decisions. And it’s the missing link between your content, your ad spend, and your sales pipeline.
We translate numbers into action - helping you understand what’s working, what’s not, and where to invest next.
Our Digital Marketing Pillars
Strategic. Creative. Data-driven. Tourism-focused.
Our Digital Marketing Pillars
Strategic. Creative. Data-driven. Tourism-focused.
Our Digital Marketing Pillars
Strategic. Creative. Data-driven. Tourism-focused.
Websites
Where beautiful design meets performance.
Custom design & development for tourism brands
Innovative functionality to enhance UX and drive enquiries
Fully optimised for speed, mobile and search engines
Smart, SEO-friendly content that gets discovered organically
Social Media
Your brand - brought to life, online.
Full-service content creation & channel management
Strategic organic and paid campaign rollout
Community building & real-time engagement
Influencer partnerships tailored to your brand voice
Long-form and short-form content marketing
Analytics
Your digital crystal ball.
Web & social media performance tracking
Content marketing insights to guide future creation
Email marketing open, click & conversion analysis
Visitor journey & customer behaviour reporting
Paid Media
Where strategy meets results.
Funnel-based campaigns across Meta, Google, and LinkedIn
Audience research, segmentation, and lookalike targeting
Creative direction for scroll-stopping visuals and copy
UTM tagging, tracking, and conversion optimisation
Real-time performance dashboards and monthly reporting
Email Marketing
Keep your audience engaged and coming back.
Segmented campaigns tailored by audience behaviour
Purposeful, on-brand copywriting & content
Strategic CTAs and regular info updates
List growth & database health management
Websites
Where beautiful design meets performance.
Custom design & development for tourism brands
Innovative functionality to enhance UX and drive enquiries
Fully optimised for speed, mobile and search engines
Smart, SEO-friendly content that gets discovered organically
Social Media
Your brand - brought to life, online.
Full-service content creation & channel management
Strategic organic and paid campaign rollout
Community building & real-time engagement
Influencer partnerships tailored to your brand voice
Long-form and short-form content marketing
Analytics
Your digital crystal ball.
Web & social media performance tracking
Content marketing insights to guide future creation
Email marketing open, click & conversion analysis
Visitor journey & customer behaviour reporting
Paid Media
Where strategy meets results.
Funnel-based campaigns across Meta, Google, and LinkedIn
Audience research, segmentation, and lookalike targeting
Creative direction for scroll-stopping visuals and copy
UTM tagging, tracking, and conversion optimisation
Real-time performance dashboards and monthly reporting
Email Marketing
Keep your audience engaged and coming back.
Segmented campaigns tailored by audience behaviour
Purposeful, on-brand copywriting & content
Strategic CTAs and regular info updates
List growth & database health management
Beyond Boundaries
WEBSITES
Design & development
Innovative functionality
Fully optimised
Content targeted at organic SEO
Beyond Boundaries
SOCIAL MEDIA
End-to-end solutions
Content creation & management
Organic & paid campaigns
Content marketing
Community management
Influencer management
Beyond Boundaries
ANALYTICS
Web & social media analytics
Content marketing analytics
Email marketing analytics
Customer analytics
Beyond Boundaries
EMAIL MARKETING
Segmented email marketing
Copywriting & content
Calls to action & info updates
Database management
Strategic Paid Media
Paid media isn’t just part of our toolkit - it’s a core strength. We design and manage digital campaigns tailored to the travel and tourism space, with a deep understanding of how luxury buyers - and trade partners - make decisions. Whether you're speaking to high-intent travellers or key trade partners, we match the message, format and platform to your goals.
What we offer:
- Funnel-based strategy — from awareness to conversion
- Paid campaign management
- Audience research + buyer journey mapping
- Ad copywriting and creative direction
- A/B testing and ongoing optimisation
- UTM tagging, tracking, and conversion reporting
- Real-time dashboards with monthly performance reviews
B2C v B2B - we know the difference
Selling to safari enthusiasts isn’t the same as selling to travel advisors – and our paid media approach reflects that.
For lodges and tour operators speaking directly to luxury travellers, we create visually rich Meta campaigns that spark curiosity, build trust, and drive planning inquiries.
These aren’t just eye-catching ads – they’re strategically crafted to appeal to travellers seeking authenticity, exclusivity, and ease from first click to final booking.
For DMCs and trade-focused brands, we build highly targeted LinkedIn and industry-specific strategies that connect you with the right travel professionals and high-value B2B buyers.
Every campaign is designed with purpose – not just reach, but relevance.
Strategic Paid Media
Paid media isn’t just part of our toolkit - it’s a core strength. We design and manage digital campaigns tailored to the travel and tourism space, with a deep understanding of how luxury buyers - and trade partners - make decisions. Whether you're speaking to high-intent travellers or key trade partners, we match the message, format and platform to your goals.
What we offer:
- Funnel-based strategy — from awareness to conversion
- Paid campaign management
- Audience research + buyer journey mapping
- Ad copywriting and creative direction
- A/B testing and ongoing optimisation
- UTM tagging, tracking, and conversion reporting
- Real-time dashboards with monthly performance reviews
B2C v B2B - we know the difference
Selling to safari enthusiasts isn’t the same as selling to travel advisors – and our paid media approach reflects that.
For lodges and tour operators speaking directly to luxury travellers, we create visually rich Meta campaigns that spark curiosity, build trust, and drive planning inquiries.
These aren’t just eye-catching ads – they’re strategically crafted to appeal to travellers seeking authenticity, exclusivity, and ease from first click to final booking.
For DMCs and trade-focused brands, we build highly targeted LinkedIn and industry-specific strategies that connect you with the right travel professionals and high-value B2B buyers.
Every campaign is designed with purpose – not just reach, but relevance.
Strategic Paid Media
Paid media isn’t just part of our toolkit - it’s a core strength. We design and manage digital campaigns tailored to the travel and tourism space, with a deep understanding of how luxury buyers - and trade partners - make decisions. Whether you're speaking to high-intent travellers or key trade partners, we match the message, format and platform to your goals.
What we offer:
- Funnel-based strategy — from awareness to conversion
- Paid campaign management
- Audience research + buyer journey mapping
- Ad copywriting and creative direction
- A/B testing and ongoing optimisation
- UTM tagging, tracking, and conversion reporting
- Real-time dashboards with monthly performance reviews
B2C v B2B - we know the difference
Selling to safari enthusiasts isn’t the same as selling to travel advisors – and our paid media approach reflects that.
For lodges and tour operators speaking directly to luxury travellers, we create visually rich Meta campaigns that spark curiosity, build trust, and drive planning inquiries.
These aren’t just eye-catching ads – they’re strategically crafted to appeal to travellers seeking authenticity, exclusivity, and ease from first click to final booking.
For DMCs and trade-focused brands, we build highly targeted LinkedIn and industry-specific strategies that connect you with the right travel professionals and high-value B2B buyers.
Every campaign is designed with purpose – not just reach, but relevance.
Plug Us In Where You Need Us Most
Not every business needs everything - and we get that.
With The Social Safari, clients can opt for a full-service digital marketing partnership or choose only the pieces they need. Whether it's community management, paid media, email marketing, or analytics, our team seamlessly integrates with your existing in-house or agency partners to deliver results.
We collaborate easily - bringing strategic input, technical know-how, and a deep understanding of the tourism sector to amplify what’s already in place.
Need just one service? No problem.
Want a fully integrated team? We’ve got you.
Ready to scale your digital presence?
Let’s explore how The Social Safari can support your next chapter.
Plug Us In Where You Need Us Most
Not every business needs everything - and we get that.
With The Social Safari, clients can opt for a full-service digital marketing partnership or choose only the pieces they need. Whether it's community management, paid media, email marketing, or analytics, our team seamlessly integrates with your existing in-house or agency partners to deliver results.
We collaborate easily - bringing strategic input, technical know-how, and a deep understanding of the tourism sector to amplify what’s already in place.
Need just one service? No problem.
Want a fully integrated team? We’ve got you.
Ready to scale your digital presence?
Let’s explore how The Social Safari can support your next chapter.
Plug Us In Where You Need Us Most
Not every business needs everything - and we get that.
With The Social Safari, clients can opt for a full-service digital marketing partnership or choose only the pieces they need. Whether it's community management, paid media, email marketing, or analytics, our team seamlessly integrates with your existing in-house or agency partners to deliver results.
We collaborate easily - bringing strategic input, technical know-how, and a deep understanding of the tourism sector to amplify what’s already in place.
Need just one service? No problem.
Want a fully integrated team? We’ve got you.
Ready to scale your digital presence?
Let’s explore how The Social Safari can support your next chapter.
Live Facebook Feeds
The proof of the pudding is always in the eating, so have a look at some of the Facebook content we are creating for ourselves and our stable of clients.
Websites To Be Proud Of
